Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products or services to a target audience. It leverages the internet and electronic devices, such as computers, smartphones, and tablets, to reach and engage customers

Scope of digital marketing

The scope of digital marketing is vast and continually expanding, as more businesses, industries, and consumers increasingly rely on digital channels for communication, transactions, and interactions. .

Techniques of digital marketing

1.Search Engine Optimization (SEO)

SEO is the process of optimizing a website or web content to improve its visibility and ranking in search engine results pages (SERPs) for relevant keywords or phrases.

There are two type of seo:

On-Page SEO

On-Page SEO refers to the optimization of individual web pages in order to improve their ranking in search engine results and attract organic traffic.

Off-Page SEO

Off-Page SEO refers to the actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).